Social networking and blogging is becoming an increasingly important marketing tool for profiling an artist and building a loyal fanbase. Interaction of artists with their fans is now easier than ever before and is expected by the market.
The difficulty for the majority of events/artists is that this is a time consuming process and regular posts are promised with best intentions, but a neglected blog is actually detrimental to an event/artist profile.
Difrnt Digital can offer support in this area carrying blog messages on the event/artist behalf and promoting blogs and forum discussions throughout an extended network of sites.
Social Networking Sites:
- Provide a consistent message across all social network sites.
- Regular updates on Myspace, Twitter, Facebook and other key social network spaces
- Updates on band websites
- Building databases and contacts on social networking sites
- Re-building social networking sites
Blogs and Forums:
- Creating databases of relevant blogs and forums
- Posting on artist website forums
- Constant blogging and posting of important band updates i.e. tours, album releases etc.
- Creating blog articles with artists and publishing throughout websites, forums and the event/artist’s own social media space
Difrnt Digital Internet Radio Servicing:
- Difrnt | Spitfire music has spent time setting up relationships with Internet Radio contacts throughout the US and Europe and can now offer servicing to this growing area of the international media.
- Internet radio remains popular among listeners with interests that are often not adequately served by local radio stations. The audience skews towards the youth and college market. Internet radio services offer news, sports, talk, and various genres of music—every format that is available on traditional radio stations.
- This format provides an opportunity to build a profile in foreign markets before investing in and entering a deal. Internet radio can help you find a niche market and establish a fan base before hitting mainstream radio.
Mobile Applications:
Smartphone Applications are a breakthrough form of technology that make artists accessible on the go. The iPhone & iPod Touch products currently still have more daily activations than any other smartphone on the market. The necessity of reaching fans through this medium is of utmost importance to any band today. Difrnt can create an iPhone app for any artist, enabling them to communicate with their fans in a very immediate and feature-rich environment. With a Difrnt iPhone App solution, artists will be able to offer their fans exclusive content, pre-order & release preview opportunities , latest news and upcoming gigs as well as a direct line to fans on the go through push notifications and more.
What Difrnt Digital Radio Servicing Can Offer:
- Targeted servicing to specific genres or countries.
- Numerous distribution channels and have the ability to reach thousands of online radio stations.
- Follow up on the service and feedback from the stations.
- You will receive a monthly report from Difrnt | Spitfire Consulting with the following detail:
- The stations that have picked up the track
- Station location
- Number of listeners
- Rotation of the track
- Any comments on the track from station contact